We’ve made some changes.
Freedom Fuels has a fresh new look as part of a Retail wide rebrand to be rolled out across all of our stores.

The update to the Freedom Fuels brand represents a clean look that symbolises a continuing commitment to being "The Renewable Fuels Leader". 

The new look re-introduces our Renew icon incorporating the colours of our waterways and plant life styalised into a pointer directing us to a new era ‘Renew’.

The new identity will be implemented across all Freedom Fuels stores in a phased approach to our new and improved range of renewable fuels.

Today’s Renewable Fuels Generation
Today’s most widespread renewable fuel is ethanol. In Australia Ethanol is commonly made from purpose grown crops, usually sugar cane and wheat.

The second most widespread type of renewable fuel is biodiesel. In Australia biodiesel is made from used cooking oils, tallow and sometimes oil seeds.

Next Generation Renewable Fuels
Next generation renewable fuels generally refers to biomass-to-liquid technologies. Although these technologies are not yet commercially available, worldwide interest has developed and the focus is on resources such as waste , algae, and biomass.

Why are Renewable Fuels So Important?
The worlds demand for Green Energy to reduce carbon emissions will grow significantly during the next 20 years. Depletion of fossil fuels and the ever-increasing reliance on imported oil and gas creates a fragile energy infrastructure. Biomass from agriculture and forestry will play an important role in the reduction of carbon emissions and in providing security of fuel supply for the future.

The Australian Carbon Pollution Reduction Scheme
In December 2008 the Australian Government released the Carbon Pollution Reduction Scheme White Paper - Summary. The report highlights there is no one easy answer to global warming . They suggest that a mix of energy saving , energy reducing, and offsetting activity’s will reduce our greenhouse emissions. Biofuels are noted as having an important role in this mix.

The National Greenhouse Accounts (NGA) Factors have allocated ethanol and biodiesel a zero CO2 value in comparison to fossil fuels which have a varying values above zero.

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